Fashion
This Is the Pretty Shirt Trend Cool Fashion People Are Wearing With Denim Shorts in Italy
Ah, to be Dua Lipa on vacation in Italy. She had such a good time during her recent stay in Palermo that she posted a 20-slide carousel to…
Kevin Harson
I am an editor for GQ British, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.
Fashion
Wait, Is This 2010s One-and-Done Outfit Trend Making a Comeback?
I'm a Gen Z fashion person, but I remember the 2010s fashion era vividly. I used to wear rompers as a kid in the early aughts and moved…
Culture
Ingrid Silva Is Setting New Standards For Inclusivity In The Ballet World, Starting With Her Pointe Shoes
Welcome to En Pointe, a quarterly series that offers a deep dive into the intersection of beauty and dance through the eyes of…
Lifestyle
The Best Hair and Makeup Moments From ‘The Devil Wears Prada’ Original Movie
Embedded in the DNA of early 2000s beauty is the finely plucked eyebrows, lightly blushed lips and icy makeup that screamed, “I’m dead…
Lifestyle
If Younger Me Knew You Can Shop the Chicest Mall Brands Online She’d Be Impressed—30 Standouts From Gap, J.Crew, and Banana Republic
As an older millennial, I'd be remiss to not give classic mall brands credit for helping spark my interest in working in the fashion…
Business
Hot Take, But I Prefer This $18 Drugstore Skin Tint to My Highest-End Foundation
I’ll admit it: I’m a makeup snob through and through. I want eye shadows with bold pigment, eyeliners that never smudge (unless I want to…
Fashion
Almost Sneakers, Almost Flats—You’ll Either Love or Hate This New Hybrid Shoe Trend
While it’s hard to imagine there was ever a time when out-there sneaker trends, including ballet and loafer sneakers, weren't common…
Fashion
Style Insiders Know These 6 Summer Accessory Trends Make Simple Outfits More Elegant
Perhaps it’s symptomatic of our past fascination with micro trends, but over the past few years, the term “summer” has merely become a…
Fashion
Separately, They’re Basic, But Together, This Jeans-and-Trainer Combination Is Peak Fashion Girl
I might spend my days reporting on the most significant trends of the moment, but when it comes to my own capsule wardrobe, I prefer to…
Lifestyle
Since the '90s, the Chicest Women Have Worn This Shoe Trend With Cropped Black Trousers
Few outfit formulas have the staying power of cropped black trousers and minimal loafers—and thanks to new images from the set of American…
Lifestyle
The Trendy Flat Shoe People Who Just Aren’t Into Sandals Are Wearing With Jeans and Skirts Instead
Last night, as I slipped off the strappy sandals I'd been living in all season, I noticed something unexpected—a sharp tan line etched in…
Fashion
These Fashion People Consistently Set the Bar—Now, They’re Suddenly Wearing the Same Specific Top
If you’ve spent any amount of time on fashion’s corner of the internet, you’ll be familiar with this piece of advice: If an outfit isn’t…
Fashion
Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month
Who What Wear editors are true shopping experts. When reading their stories, I'm always inspired by the cool finds they've uncovered, so…
Lifestyle
I Thought Wearing These Shoes With Shorts Was Cringey—Turns Out the Combo Is Peak 2025
All summer, we've been charting the rise—er, drop?—in longer inseams. Bermuda shorts and, yes, even culottes have emerged as the go-to…
News
What You Should and Should Not Wear to Every Major Sporting Event
If you ask the internet what to wear to a sports event, the answers you'll receive aren't very Who What Wear. They'll tell you to be…
Beauty
A Celebrity Stylist Swears By This Cult-Loved Brand for Every Hair Type
Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its…
Fashion
This Is, By Far, the Sexiest Shoe Trend to Wear With Jeans Right Now
If there's one shoe trend that's quietly stealing the spotlight this season, it's pointed peep-toe heels. Yes, they're that good with…
Lifestyle
How Each of the Most Popular Levi's Jeans Fits IRL
I’m a truedenim lover, but as someone standing at only5’0”, finding the right pair of jeans can be difficult. The exhaustion of trying on…
Beauty
Trust Me, This £12 Mascara Is the Next Best Thing to a Lash Lift
A lot of mascaras pass my desk in the Who What Wear UK office, but only a small handful genuinely make it into my everyday rotation after…
Lifestyle
How Unique: The Indie Luxury List of Brands and Buys You Don’t Know Yet
To be in the know when it comes to fashion can vary from person to person, but the usual tell-tale signs are that brands like Khaite and…
Lifestyle
Lucy Liu, Mariska Hargitay Toast Gloria Steinham and Inaugural ‘The Shift’ Issue
Sometimes the most influential person in a room isn’t even in the room at all. On Friday afternoon, guest of honor Gloria Steinem, who is…
Business
Marc Jacobs on the Block as LVMH Looks for $1B
The Marc Jacobs brand might be coming back to America. Twenty-eight years after Bernard Arnault stepped in to first help support the…
Business
Photographer Bill Cunningham’s Archive Acquired by New York Historical
Some might have considered the on-the-street photographer Bill Cunningham to have been a New York institution in and of himself, and now…
Beauty
Sophisticated and Saturated: A Modern Wedding Blending Summer into Fall at Aspen Ranch
For Maria and Kameron’s Rehearsal Dinner, their color palette was pewter, plum, and deep red. For the wedding day, their color palette was…