Legendary Skater and DGK Founder Stevie Williams Accuses Nike of Stealing His Slogan

Nike SB is preparing to release an Air Max 95 under its banner for the first time, and a promotional image posted to its Instagram page bears the slogan, “Run. Skate. Chill.”

This choice of words has drawn the ire of Stevie Williams, an icon of skateboarding and founder of the brand Dirty Ghetto Kids, who long ago coined the phrase himself.

In the first of many Instagram stories calling out Nike and its skateboarding division, Williams posted Tuesday, “Did Nike SB steal from Black culture or was it Eric Koston?”

Koston, a fellow skateboarding legend, helped Nike SB retool the Air Jordan 4 for the sport and has also been involved in promoting the Air Max 95.